With a background in humanities and a degree in Conservation of Cultural Heritage, Paola De Troia worked in the cultural sector for over ten years. Collaborating with museums and institutions all over the world, she was mainly involved in marketing, communication and the press office. She subsequently specialised in web marketing and social media marketing, combining her passion for communication with the most advanced digital tools. She joined CAREL in 2015 in the role of Media Relations Manager. In addition to managing relationships with journalists, she is also responsible for drafting press releases and articles about CAREL. Moreover, she coordinates the work of subsidiaries regarding media exposure.